Icebreaker

Jeremy Moon was introduced in 1994 to a certain Brian Brackenridge, who had a prototype of a thermal T-shirt made of 100% navy wool. The then 24-year-old was thrilled with the soft and non-scratchy material. Having just graduated from college with a degree in marketing, he immediately wanted to sell as many As many prototypes as possible, so that he could use the money to visit his girlfriend to visit his girlfriend in the USA. He set up his first office and developed a business plan, with the aim of being the first to produce a First to develop a multi-layer system made of merion wool for the outdoor sector and to sell the products worldwide. Visiting his girlfriend fell by the fell by the wayside. The New Zealand sailing hero Sir Peter Blake wore 40 days of Merion wool Record-breaking circumnavigation of the globe for 40 days and next wearing a top and leggings made made from the Icebreaker prototype. Jeremy invested his his entire fortune in Icebreaker and relied on the intercession of Peter Blake. In addition, he received a loan from his bank for 20,000 New Zealand dollars from his bank and eight generous and optimistic investors who each 25.000 dollars each.

Icebreaker: Merino wool from the mountains of New Zealand

A core part of the philosophy involves sustainability. The Nature is the best development laboratory, which is why ecology and economy can be can be reconciled. The merino wool does not come from a laboratory, but from the mountains of New Zealand

Unobtrusive and elegant: The clothing from Icebreaker

Freedom of movement, thermoregulation, sweat-wicking and fit are the focus of the Focus of the manufacturer. The clothing should be through the layers unobtrusive and elegant and always contain small surprises (e.g. inner seams or a print on a cup). Inspired Icebreaker by the landscape of New Zealand.