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Data protection


Sect. 1 General Scope

We will process your personal data (e.g. title, name, address, e-mail address, phone number, bank details, credit card number) solely in accordance with the provisions of the German data protection law and the data protection law of the European Union (EU). The following provisions will inform you, besides the information about the processing purposes, recipients, legal bases and storage periods, also about your rights and the controller for your data processing. This privacy policy applies only to our websites. If you are directed to other sites via links on our pages, please pay attention and be sure to review their privacy practices.


Sect. 2 Inventory data

(1) Purpose of data processing

Your personal data you provide us during the ordering process are necessary for the conclusion of a contract with us. You are not obliged to provide your personal data. However, we would not be able to send you the goods without your address. For some payment methods we ask for the necessary payment data in order to pass them on to a payment service provider commissioned by us. Hence, the processing of your data collected during the ordering process is soley for the purpose of contract performance.

If you send us a request by e-mail or by using the contact form, etc. before concluding the contract, we process the obtained data to carry out pre-contractual measures and answer your questions about e.g. our products.

In the case of opening a customer account, your data (in particular name, address, payment method, e-mail and password) will be processed for registration and creation of a customer login. With the stored data, you are able to shop faster and view your previous orders at any time. By sending us a note or via a delete function you can delete the account again.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (b) of the GDPR.

(3) Recipient categories

Payment service provider, shipping service provider, hosting provider, if necessary merchandise management system, suppliers if necessary (drop-shipping).

(4) Duration of Storage

We store the data required for contract execution until the statutory warranty and, if applicable, contractual warranty periods expire.

We store the data required under commercial and tax law for the statutory periods, generally ten years (cf. § 257 German Commercial Code (HGB), § 147 Regulation of Taxation (AO)).

The data processed for the execution of pre-contractual measures will be deleted as soon as the measures have been carried out and the contract cannot be concluded.


Sect. 3 Comments

(1) Purpose of data processing

Adding comments is possible. Your personal data (e.g. name/pseudonym, email address, website) collected in this scope will be solely processed for the purpose of publishing your comments.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (f) of the GDPR.

(3) Legitimate interest

Our legitimate interest is the public exchange of user opinions on specific topics and products. The publication serves, among other things, the purpose of transparency and opinion-forming. Your interest in data protection is preserved, as you can publish your comment under a pseudonym.

(4) Duration of Storage

There is no provision for a certain storage period. You may request the deletion of your comment at any time.

(5) Right of objection

You have the right to object at any time to the processing of data which was performed according to Article 6 (1)(f) of GDPR and which does not serve direct marketing for reasons arising from your particular situation.

In the case of direct marketing, however, you may object to the processing at any time without stating any reasons.


Sect. 4 Shop rating by EHI Retail Institute GmbH

(1) Purpose of processing

If you decide to rate our service, we will collect and process your personal date e.g. email address and number and date of your request, in order to send you a rating confirmation and a final rating request as well as to assign your rating and to prevent misuse of your rating.

(2) Legal Basis

This processing is based on our legitimate interests in the improvement of our services and the prevention of misuse of ratings in accordance with Act. 6 1 (f) of the GDPR.

(3) Recipient

EHI Retail Institute GmbH

(4) Storage periods

Your data will be stored as long as the EHI shop rating is displayed on our website.


Sect. 5 Web Analysis with Google Analytics

(1) Purpose of data processing

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics 4 uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. According to Google, Google Analytics 4 does not log or store individual IP addresses. No precise location data is provided in Analytics. Instead, the following metadata is derived from IP addresses: "city" (and the derived latitude and longitude of the city), "continent", "country", "region", "subcontinent" (and the ID-based equivalents). For accesses originating from the EU, IP addresses are only used to derive location data and are immediately deleted afterwards. They are not logged, are not accessible, and are not used for any other use cases. When collecting measurement data in Analytics, all IP searches take place on EU-based servers before the traffic is forwarded to Analytics servers for processing. These servers are also located outside the EU.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

(3) Recipient categories

Google and its partners.

(4) Transfer to a third country

Google Ireland Limited is an affiliate of Google LLC. Google LLC is based in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043). The basis for the transfer of personal data from the EU to the US is the EU-U.S. Data Privacy Framework.

(5) Duration of Storage

2 months

(6) Right of revocation

You can revoke your consent at any time with effect for the future via our cookie banner or via our website.

You can prevent the installation of the cookies in your browser settings. If you choose to change your settings you may not be able to use the full functionality of this website.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: optout


Sect. 6 Web Analysis with Matomo

(1) Purpose of data processing

Our website uses the web analysis service Matomo. Matomo ( uses cookies. The information about your preferences generated by the cookie enables us to analyze the usage of this website. For this purpose the information generated by the cookies (including your shortened IP-address) will be transferred to our server and stored for analysis purpose. The information about your usage of this website generated by the cookies will not be transferred to any third party.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

(3) Right of objection

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, you may not be able to use all the features of this website. If you do not agree with the storage and evaluation of the data of your visit, you can object to the storage with the click of a mouse. In this case, an opt-out cookie is stored in your browser and Matomo does not collect any session data.


If you delete your cookies, the opt-out cookie will also be deleted and must be activated again the next time when you visit this website. Objection


Sect. 7 Web Analysis


We use the communication tool "Conversion Tracking Pixel" from Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on this website. For this purpose, we integrate so-called Facebook pixels on our site. Once you have seen or clicked on a Facebook ad, you are marked as a visitor to our website and we can track your subsequent actions on our websites. The data collected in this way is anonymous for us, which means that we do not see the personal data of individual users and, in particular, cannot associate the actions with a specific person; instead, it only allows us to analyze the Facebook ads for statistical or market research purposes. However, the collected data is stored and processed by Facebook and can be linked to your Facebook profile. Facebook may then use the data in accordance with Facebook's Data Use Policy ( As part of your Facebook profile settings, you can allow or prohibit Facebook, as well as its partners, from serving ads on and off Facebook.

You can opt-out of the use of the Conversion Tracking Pixel on Facebook here:


Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta (provider of Hotjar),
We use Hotjar to better understand the needs of our users and to optimize the offer on this website. With the help of Hotjar's technology, we get a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and this helps us to tailor our offering to our users' feedback. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use is Art. 6 para. 1 p. 1 lit. f) DSGVO. Hotjar works with cookies and other technologies to collect information about the behavior of our users and their end devices (in particular, the IP address of the device - recorded and stored in anonymized form, screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for viewing our website). Hotjar stores this information in a pseudonymized user profile. The storage period is 365 days. The information is not used by Hotjar or us to identify individual users or merged with other data about individual users. For more information, please see Hotjar's privacy policy.

You can object to Hotjar storing a user profile and information about your visit to our website, as well as to Hotjar setting tracking cookies on other websites, by clicking this opt-out link


Sect. 8 PayPal-transactions

Please note that all PayPal transactions are subject to the PayPal Privacy Policy:


Sect. 9 Information about cookies

(1) Purpose of data processing

This website uses technically necessary cookies. These are small text files that are stored for a short period in or by your Internet browser on your computer system. These cookies are employed, for example, when several products must be inserted in a shopping cart.

Other cookies remain stored permanently and recognize your browser on your next visit. These cookies are employed, for example, to store permanently your passwords for a customer account.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (f) of the GDPR.

(3) Legitimate interest

Our legitimate interest is the functionality of our website. The user data collected by technically necessary cookies and long term cookies are not used to create user profiles to preserve your interest in data protection.

(4) Duration of Storage

The technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies remain stored from a few minutes to several years.

(5) Right of revocation

If you do not wish these cookies to be stored, please deactivate the use of cookies in your Internet browser. However, this may cause a functional limitation of our website.

Your consent to persistent cookies can be withdrawn at any time by deleting the cookies in your browser settings.


Sect. 10 Affiliates

1. Awin

(1) Purpose of data processing

This website uses text links, image links, advertising banners of the partner program of Awin AG, located in Eichhornstraße 3, 10785 Berlin. Awin uses tracking domain cookies, journey tags/master tags and device fingerprinting, among other things. These technologies allow Awin to analyze the success of third-party ads published on our site.
When you click on an advertisement displayed, Awin sets a cookie on your device. Your journey from our website via Awin's domains/network to the advertiser's websites can thus be tracked by Awin.
This enables Awin to evaluate the success of the advertisements published on our website and to process our commission payments.

(2) Legal basis

The legal basis for setting cookies on your terminal device is your consent (see Article 6 (1) (a) of the GDPR).

(3) Recipient categories

Awin, advertiser

(4) Duration of Storage

The functional duration of the set cookies is displayed in our Consent Management Tool.

(5) Right to withraw

You can withdraw your consent to the setting of cookies via the cookie banner or the consent management tool.
You can also delete cookies in your browser at any time.



Evergage is a client-based personalization tool. Based on a usage analysis, this solution makes it possible to display personalized content without identifying the person.

The content displayed on this website is optimized for you by collecting and processing your usage behavior, so that you get content displayed that is tailored to your interests. For this purpose, a cookie is stored on your computer. Cookies are small text files that are stored on the hard drive of your computer and allow recognition, but do not allow Evergage to personally identify you. These cookies can be used, for example, to determine whether you have visited a website before. Most browsers automatically accept cookies. However, you can set your browser to not store cookies or to require explicit consent before storing a cookie. In addition, you can revoke the use of data by cookies already set at any time. Please note that disabling cookies may lead to restrictions in the use of our website.

For personalization measures described above, Evergage is used on this website, an online personalization tool of Evergage GmbH.
The processing of your data is based on legitimate interests, Art. 6 para. 1 lit. f) DSGVO.

You can also prevent the collection by setting an opt-out cookie. If you would like to prevent the future collection of your data when visiting this website, please click here: Disable Engagement


This website uses ChannelPilot, an online marketing tool of Channel Pilot Solutions GmbH. The use is based on Art. 6 para. 1 p. 1 lit. f. DSGVO. ChannelPilot uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website, such as

  • browser type/version,
  • referrer URL (the previously visited page),
  • host name of the accessing computer (IP address),
  • time of server request

are usually transmitted to a ChannelPilot server in Germany and stored there. The IP address transmitted by your browser within the scope of ChannelPilot is not merged with other data from ChannelPilot. In addition, the IP address is only temporarily stored by ChannelPilot for a short period of time (usually a maximum of 24 hours) and then made unrecognizable. The caching is done without exception to detect possible click fraud (bot detection).

On behalf of the operator of this website, ChannelPilot will use this information to evaluate the performance of connected online marketing channels such as or Google Shopping. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to ChannelPilot and the processing of this data by ChannelPilot by using the opt-out option available at the following link: opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in the last browser used. If you delete the cookies in this browser, you must set the opt-out cookie again.

For more information on data protection in connection with ChannelPilot, please visit

Data Processing by KUPONAGmbH ("KUPONA Processing")

KUPONA GmbH, Frankfurter Strasse 8, 36043 Fulda uses cookie IDs for advertising purposes. We are jointly responsible for this with KUPONA. KUPONA collects movement data and technical parameters from users who use our website in order to be able to display advertising to them according to their interests. It is not possible to draw conclusions about the identity of the user. Users who carry pseudonymous KUPONA cookie IDs do not see more or less advertising on the web, only the advertising displayed is more relevant and tailored to their interests. The advertising possibilities of KUPONA are important for us to be able to advertise our own offer on the Internet.

  • All data are pseudonymized. You are not recognizable as a person.
  • Legal basis for data processing is a legitimate interest
  • Objection to data processing is possible at any time under the following link:

What data will be collected from me and processed?

KUPONA collects movement data on our pages, such as product, brand or category interests as well as technical parameters in the form of browser information, screen resolution, city, state, country, IP address, referrer, MobileDevice, device classes, Flash version (hereinafter also referred to as "collected data") and processes them. KUPONA does not know names, addresses or similar personal characteristics that make the user identifiable. It is not possible to draw conclusions about your identity. KUPONA also learns whether or not an order has been placed or a purchase completed, without learning which individuals have gone through the process. KUPONA may measure the effectiveness of advertising campaigns by measuring sales or sub-page views. KUPONA takes care to collect only a few data points that are necessary to provide the service (collectively, "KUPONA marketing").

What identification procedures are used?

Each visitor to our website has small text files written to them by KUPONA and its contractors (cookies), which are stored by the browser. Both KUPONA and KUPONA's processors, which are necessary for the implementation of the service, assign the user their own ID, which is stored in the cookie, to which characteristics of their browsing behavior can be stored in the cookie or in the database of the service. Depending on the processor, the user-related characteristics are stored for between 30 and 180 days and then deleted. If necessary, the cookie is updated on a new visit and the duration is reset. Marking with a cookie enables subsequent recognition on the network, but does not directly allow any conclusions to be drawn about the identity of the user. KUPONA and all contract processors store all information in the cookie or in databases as a feature behind the pseudonymous cookie ID they assign. No server-side technologies are used by KUPONA that build a profile independent of the cookie. This also means that when a cookie is deleted, the information stored in the cookie is deleted and, in addition, no further reference can be made between the user and the user ID. The database entry is thus unusable and can no longer be assigned to a pseudonym. IP addresses are not stored with the exception of the service provider Adition GmbH. Adition stores the information in order to be able to perform click fraud analyses.

What may be the results of this processing?

Data collected about you may be used by KUPONA (a) to recognize you by means of a cookie - both in this offer and on other websites, apps and Internet offers - and (b) to play you advertising and content according to your product or category interests recorded in the context of their surfing behavior. KUPONA uses the data exclusively in campaigns to promote our web offering.

Who are the recipients of the data and to which categories of recipients may data be disclosed? How does the data transfer work?

In the context of online marketing of advertising, various parties are regularly involved, some of which act as so-called " responsible parties", others as so-called "processors", who only provide services on the instructions of the responsible party. Overall, the marketing is automated (so-called " programmatic booking") and is based on an interaction of the various parties involved. KUPONA uses the collected data itself to play out advertising campaigns more relevant to customers. There is no physical/actual transfer of data to advertisers or agencies.

In KUPONA's marketing activities, various parties are involved (each with the role they assume):

  • The operator of the offer on which data is collected as the responsible party for the offer itself.
  • KUPONA itself as jointly responsible with the operator for KUPONA marketing.

Furthermore, service providers and partners of KUPONA in the value chain are involved as processors who act according to KUPONA's instructions or from whom KUPONA itself receives data.

A list of all parties involved can be found under the following link:

How can I object to KUPONA's collection and use of data?

You can object to KUPONA's collection and processing of data at any time on our site or use the following link to the KUPONA website to opt-out of the service.

If you exercise this option, KUPONA will ensure that your information is not used further. Since the technical processes in cooperation between KUPONA and the processors are not carried out in real time, there may be time delays in the transfer of the opt-out information. An opt-out cannot be implemented in real time according to the current state of the technical interfaces. Data processing can take up to 36 hours. A detailed description of the process chain of the opt-out can be found here:

Legal basis for the KUPONA processing

Legal basis for the KUPONA processing is Art. 6 1f) DSGVO ("legitimate interests") and § 15 para 3 TMG. Both KUPONA and we as the operator of this offer have a legitimate interest in the described KUPONA processing. Among other things, this serves to optimize our offers. Furthermore, we have an economic interest in the monetization of information and data generated by us through users. The interests of the users as data subjects are protected by the fact that data is pseudonymized and the data subjects are not identified as persons. Furthermore, the storage of information is limited to short periods of time and it is within the user's expectation that a certain amount of data collection takes place on Internet offers.

General statements about your rights

You have the right to information about the data stored about your person at any time. If data about your person is incorrect or no longer current, you can request its correction. Under certain conditions, you also have the right to request the deletion or restriction of the processing of your information. If you have given us consent, you can revoke this at any time with effect for the future, which means that this does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. We provide for the revocation, among other things, the appropriate technical options provided by KUPONA ( You have the right to request an electronic copy of your data out or to have the data forwarded to another provider. You also have the right to contact a data protection authority and file a complaint there. We will not charge you a fee for exercising your rights unless the request is manifestly unfounded or excessive. If you are unsure about the legal basis on which KUPONA processes your data, you may contact KUPONA at any time. Please note that KUPONA has no information about a user's identity, only pseudonymous cookie IDs. If you have since deleted your browser cookies, the information stored in your cookies has been deleted. It is therefore no longer possible to provide information.

Contact to KUPONA

KUPONA GmbH, Frankfurter Strasse 8, 36043 Fulda, Tel. 0661 480 275 10, E-Mail: (see also https://kupona. en/imprint/)
You can reach KUPONA's Privacy Officer at
More information on privacy can be found at


The data processing used by KUPONA does not involve automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR.

Data transfer to third countries

Some of the companies involved in the processing have their registered office outside the EU in the USA (third country) (registered office is noted in each case, if named). Insofar as data is transferred to these companies, they are either registered under the regulations of the Privacy Shield or so-called EU standard contractual clauses have been concluded, which legitimize the third country transfer. These can be requested from KUPONA for inspection if required. Privacy Shield registrations can be viewed at


Our website uses cookies/advertising IDs for advertising purposes. This allows us to show our ads to visitors interested in our products on partner websites, apps and emails. Re-targeting technologies use cookies or advertising IDs and display ads based on your previous browsing behavior. To opt-out of these interest-based ads, please visit the following websites:

We may share information such as technical identifiers from your login information on our [website/app] or CRM system with trusted advertising partners. This can link your devices and/or environments and provide you with a seamless user experience with the devices and environments you use. For more details on these linking capabilities, please refer to the Privacy Policy found in the aforementioned platforms or the explanations below.
Criteo Privacy Policy:


Sect. 11 Newsletter

(1) Purpose of data processing

When registering for the newsletter, your e-mail address will be used for advertising purposes, i.e. the newsletter will inform you in particular about products from our product range. For statistical purposes we may evaluate which links are viewed in the newsletter. However, it is not recognizable for us, which concrete person has accessed the links. You have expressly given the following consent separately or, as the case may be, in the course of the ordering process: Subscribe to the newsletter

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

(3) Recipient categories

if necessary: newsletter provider

(4) Duration of Storage

Your e-mail address will only be stored for the respective duration of your registration.

(5) Right of revocation

You may revoke your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you may unsubscribe as follows: By a log-out link in the newsletter


Sect. 12 Your rights as a data subject

If your personal data is processed, you are the ‘data subject’ in terms of GDPR and you have the following rights towards us, the controller:

1. Right to information

You may request us to provide information about your personal data processed by us under Article 15 of the GDPR.

2. Right to rectification

If your personal data provided to us is not up to date or not accurate you have the right to ask for modifications to your personal data under Article 16 of the GDPR. You also have the right to request us to complete an incomplete data.

3. Right to erasure

You have the right to have your personal data erased and ask for deletion of your data under Article 17 of the GDPR.

4. Right to restriction of processing

You have the right to restrict the processing your personal data under Article 18 of the GDPR.

5. Right to data portability

You have the right referred to in Article 20 of the GDPR to receive your personal data provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.

6. Right to revoke the consent given under data protection law

You have the right referred to in paragraph 3 of Article 7 to withdraw your given consent based on the data protection provisions at any time. This does not affect the lawfulness of the processing based on consent before its withdrawal.

7. Right to lodge a complaint with a supervisory authority

If you consider that the processing of personal data relating to you infringes the GDPR, you have the right referring to in Article 77 of the GDPR to complain to the supervisory authority against the processing of your personal data (in particular in the Member State of your habitual residence, place of work or place of the alleged infringement ).

Please also note your right of objection under Article 21 GDPR:

a) In general: reasonable objection required

If the processing of personal data concerning you takes place in order

- to perform our overriding legitimate interest (legal basis: Article 6 (1f) GDPR)


- to safeguard the public interest (legal basis: Article 6 (1e) GDPR),

you are entitled to object to the processing at any time for reasons arising from your particular situation; this also applies to profiling based on the provisions of the GDPR.

In the event of objection, we will no longer process the personal data concerning you unless we can prove compelling grounds for processing which override your interests, rights and freedoms, or the processing is necessary for the establishment, exercise or defence of legal claims;

b) Special case of direct marketing: simple objection is sufficient

If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing and without stating reasons; this includes profiling to the extent that it is related to such direct marketing.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.


Responsible for data processing: GmbH & Co. KG
Frankfurter Str. 62
36043 Fulda
Phone: +49(0)661-4801990

Contact details of our data protection officer:
ePrivacy GmbH vertreten durch Prof, Dr, Christoph Bauer Burchardstrasse 14
20095 Hamburg

This document was created and is updated with technology from janolaw GmbH.


What are cookies?

Cookies and similar technologies are very small text documents or pieces of code that often contain a unique identification code. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and gain access to information. Information collected by cookies and similar technologies may include the date and time of the visit and how you use a particular website or mobile application.

Why do we use cookies?

Cookies ensure that you remain logged in during your visit to our online shop, that all items in your shopping basket remain saved, that you can shop securely and that the website continues to function smoothly. The cookies also ensure that we can see how our website is used and how we can improve it. In addition, depending on your preferences, our own cookies may be used to present you with targeted adverts that match your personal interests.

What type of cookies do we use?

Necessary cookies

These cookies are necessary for the website to function properly. Some of the following actions can be performed with these cookies: - Save items in a shopping basket for online purchases - Save your cookie settings for this website - Save language settings - Log in to our portal. We need to check whether you are logged in.

Performance cookies

These cookies are used to collect statistical information about the use of our website, also known as analytics cookies. We use this data to improve performance and optimise the website.

Functional cookies

These cookies enable more functionality for our website visitors. These cookies can be set by our external service providers or our own website. The following functionalities may or may not be enabled if you accept this category- Live chat services- Watch online videos- Social media sharing buttons- Log in to our website using social media.

Advertising cookies

These cookies are set by external advertising partners and are used for profiling and data tracking across multiple websites. If you accept these cookies, we can display our adverts on other websites based on your user profile and preferences. These cookies also store data about how many visitors have seen or clicked on our adverts in order to optimise advertising campaigns.

How can I switch off or remove cookies?

You can opt out of all but essential cookies. In the browser settings, you can change the settings so that cookies are blocked. In most browsers, you will find an explanation of how to do this in the so-called "help function". However, if you block cookies, it is possible that you will not be able to use all the technical functions of our website and that this may have a negative impact on your user experience.