Haglöfs
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Haglöfs Manufacturer information
The First World War was raging in Europe when Victor Haglöfs founded a company in a wooden hut in the Swedish town of Torsang in 1914 that would become one of the most important outdoor equipment manufacturers a century later. At first, Haglöfs exclusively produced backpacks. He strapped his first backpacks onto his bicycle to try his luck with the forest workers and farmers of the region. Today, the company, which has been part of Asics for three years, focuses on apparel, with nearly 80 percent of its sales.
Clothing with a concept
The company structures its clothing collection consistently according to the onion and layer principle. Only a few pieces that complement each other form a kind of construction kit with which the nature lover is equipped for all outdoor conditions. It is the timeless look and the technically well thought-out, durable equipment that make Haglöfs clothing unmistakable.
Less is more
The philosophy is simple. Because the products have to function under demanding activities, Haglöfs pays attention to the smallest detail. Reduction to the bare essentials is the focus, along with design and ease of use. For example, garments are made from large pieces to avoid seams that rub when wearing a backpack or climbing harness.
Award-winning softshell products
The manufacturer has bagged countless awards, especially in the softshell and shell-layer segments. A major theme here is bluesign-approved production with materials made from Recycled Postyester. For the polycotton production, the Swedes only use cotton from ecological cultivation without chemical culls. Comfortable wearing comfort, design and craftsmanship characterize each article and reflect the Haglöfs philosophy.
Experience nature intensively
With the trend-setting Intense and L.I.M products, the manufacturer hits the zeitgeist. The L.I.M product line, for example, convinces with a fresh design and a new clothing, shoe and backpack collection with maximum functionality at minimum weight. Haglöfs products made of ultra-light, breathable and fast-drying materials support the body's performance, fit perfectly, give the necessary freedom of movement and are wind-resistant and waterproof without restricting functionality.
Largest outdoor manufacturer in Scandinavia
Hagflöfs claims to be the largest manufacturer of outdoor equipment in Scandinavia. Around six percent of its turnover is accounted for by footwear, and a further good 15 percent by backpacks, sleeping bags and tents, since the company expanded towards Europe in the 1980s. The head office is still in Torsang, Sweden. There are now subsidiaries in Finland, Norway, Denmark, Germany and Great Britain.